By Benen Geir
In the arena of marketing, product packaging design is a very important aspect. This is because a well-designed product packaging can actually make the difference between a successful marketing campaign and one that fails to achieve its objective. Thus, many companies and business firms are constantly looking for product packaging designers who can help them market their products in a way that is appealing and eye-catching to the target customers. Here are some of the various aspects of product packaging design that need to be taken into consideration by a designer while creating a packaging design:
Color and Clarity: All material components of the product should be color coded so that it becomes easier for the end users to identify them. It is also important to keep in mind the fact that the product packaging should be able to complement the rest of the design of the product. Thus, it is advisable to keep the color scheme and the clarity consistent throughout the entire product. In case the product packaging is white, then it is advisable to match the white color with other elements of the packaging. However, if the product packaging is made of a light gray or dark gray, then it would be preferable to use lighter colors to enhance the appeal of the packaging.
Visual Appeal: It is important to keep the visual appeal of the product simple. A simple product packaging will go a long way in convincing the consumers about the quality of the product and will also contribute positively towards increasing the brand equity. A design that has sharp and bright graphics will definitely help to grab the attention of the consumer. It is important for the graphic designer to create a design that is consistent and unique.
Shape: The shape of the custom product packaging should be such that it does not impede the ease with which the customer can handle the product. This is especially important when the product is portable. Thus, the design of the product packaging needs to be such that it does not affect the ease with which the product can be transported. It is important to keep the shape of the product congruent with the shape of the product.
Colors: It is not mandatory to use only one color for the product packaging design. A combination of two or more colors is quite common. The product packaging can be in the form of a cube or a cylindrical shape. The size of the product should be kept in mind while choosing the colors. Also, it is not essential to use only one color for the product packaging design.
In a nutshell, the product packaging helps to promote the business of the product as well as its reputation. It is important to choose a professional design company that has expertise in developing effective product packaging. It is also important to choose a manufacturer that has experience in manufacturing product packaging in line with the specifications required by the company. It is advisable to take suggestions from friends and colleagues before going in for a product packaging design.
